How much Donald Trump spent to stalk you on Facebook; ‘the catch’ to Snapchat’s new gaming platform; and how to use non-digital connections to strengthen digital ones
This week on The Trend Report, Danika and Taylor fill you in on everything you need to know about Facebook’s new Ad Transparency Archive, including what it can do for democracy and how brands can use it as a research tool to know exactly what their competitors are doing. The hosts also debate the “Why Am I Seeing Thing” feature that Facebook recently released, and what this means for both consumers and advertisers.
Also, new this week: Snapchat goes all in on their gaming strategy. Will this aggressive approach that forces users to watch advertisements work? Or will it disappoint the audiences who are drawn to the original organic nature of the platform?
All this and much more — thanks for listening!