The Trend Report by Booje Media Ep. 010


Which bold & bald influencer is hotter than Kylie Jenner?

If you don’t know this answer, you’ve been living under a rock (an egg??) these past couple weeks. Of course, we’re talking about the viral & mysterious @world_record_egg that garnered more Instagram likes than Kylie Jenner with her 124 million followers.

What makes a seemingly random post like this go viral? What does it say about today’s digital consumer? And how can brands ride that rich & yolky wave? (Spoiler alert: if you’re reading this, it’s probably already too late).

Co-hosts Danika & Michelle discuss this & more, including some exciting (…according to Danika…) announcements from Facebook.

Thanks for tuning in!


Team Booje