With 1.86 billion monthly active users on Facebook, 600 million on Instagram, and 313 million on Twitter, it’s safe to say that social media is a force to be reckoned with. So how do you leverage it effectively? With so many users, there’s an exponential amount of messages going out every day… How does yours not get lost in the shuffle? Here are four tips on getting your message out there–loud and clear—so you can start that movement, launch, or announcement you’ve been hoping for.
Thunderclap is an app with a slap. You can use the platform to “explode” your message across social. What you do is upload your desired message to the app; whether it’s a cause, an announcement, etc., you can choose whatever is relevant to your outcome. Once uploaded, you then “select the amount of supporters you want to back the message and the date you want it to thunderclap”. Once your thunderclap reaches the desired number of supporters, the message will be posted on all supporters’ accounts – causing the message to trend. The Obama administration used Thunderclap to spread an anti-gun violence message. You can leverage a vast audience through thunderclap, and reach them effectively.
Your movement should have a catchy hashtag. A tag that is unique, identifiable, and easy to use. Something like #BreakTheWall would be an excellent hashtag for a movement related to diversity and inclusion. It draws on the current trending topics and provides an identifiable tag to your movement. It doesn’t over-explain anything and keeps things simple. Make sure you pick something that works in a multitude of settings, and doesn’t eat up too much of Twitter’s character count—you want people to be able to add in their own captions.
With pay to play in full force on social, it’s sometimes necessary to put some money behind your campaigns. Even great campaigns need a little cash to get the conversation started. Adding budget to Facebook, Twitter, and Instagram posts allows messages to be delivered to a wider audience, and can give your movement a bit more gravitas. But remember to strategize effectively by targeting a relevant audience.
4. Create a Story
Think about the most recent trending topics on social media. What do they have in common? They have a well-articulated story. What story-arc do you want your movement to follow and what key points do you want to highlight? Once you have a clear idea of your movement’s narrative, you can go into the delivery. Videos are extremely engaging (particularly when compared to text-heavy posts and articles) so think about how to deliver your message in a creative way. The extra time spent brainstorming will be well worth it, as you’ll ultimately have a stronger and more viral-worthy movement.
What movement do you want to start? Let’s get that fire started!