#PinkItForward: Taking a Stand Against Cyberbullying

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Today, a large portion of bullying takes place online, and with social media, it can feel impossible to escape. As digital marketers, we’ve seen the good, the bad, and the ugly of social media and are advocates for taking a stand against cyberbullying. Today, in honour of Anti Bullying Day, we’ll be wearing pink to show our support for the movement and the youth taking a stand against bullying in their local communities.

We are extremely proud of our gal, Kaitlyn Bristowe for using her platform to speak out against bullying, promote body positivity and raise funds for media literacy education in Canada. Since her season on The Bachelorette, Kaitlyn has been extremely vocal about the negative impacts of cyberbullying. Kaitlyn regularly uses Twitter to raise awareness around cyberbullying and stand up to trolls.


On Instagram, she promotes body positivity and online transparency by posting makeup-free #realstagram posts to help her followers see through the editing, filters, and perfect angles that perpetuate unrealistic body image ideals online. The #realstagram movement has picked up steam with women from all walks of life sharing pictures of their most authentic selves in support of a more inclusive definition of beauty.


As the aunt of a young niece and nephew, Kaitlyn recognizes the important role education plays in creating a safe, positive online-environment for young people. In Canada, schools have begun arming youth with media literacy skills to help them navigate the world of mass media. In support of this, Kaitlyn partnered with Raw Beauty Talks this past summer to raise $14,000 for Free to Be – an organization that empowers young people by developing their media literacy skills, cultivating their strengths and helping them build resilience to the social pressures that impact body image.

When people use their voice to take a stand—whether they are a big-name celebrity or two teenage boys living in small-town Nova Scotia—positive change becomes possible. This Anti Bullying Day, use your voice to take a stand by wearing pink and using the hashtag #PinkItForward on social media. For each hashtag, Coast Capital Savings will donate $1 to Pink Shirt Day in support of bullying prevention programs for youth in BC.

Today’s the day to make a difference and #PinkItForward.