MEET THE BOOJE TEAM


CLIO DE LA LLAVE
FOUNDER & PRESIDENT

Clio is one of Vancouver’s top digital marketing minds, always on the forefront of the latest innovations and global trends. After completing her studies in Marketing & Communications at BCIT, Clio first began working in promotions for a national communications agency. She then founded Booje Media in 2009 and has since helped usher her many clients into the digital marketing era.

Clio’s vision for Booje Media has always been to offer her clients only the most premier of all digital services, and is therefore proud to have handpicked her team not only for their technical proficiency, but also their creativity and diversity. A true community leader, Clio enjoys helping with many local charities and is a strong supporter of other entrepreneurs in the city.

GRACE KIM
Director of Operations

With over 15 years of experience in the industry, Grace has worked as both an Operations Manager and a Marketing Manager for a number of global brands. With her unique background, Grace is able to approach marketing campaigns by integrating creative thinking and data analysis to optimize success.

At Booje Media, Grace works closely with all team members to ensure marketing goals and objectives are met. This includes ensuring each member is able to increase marketing efficiency and optimize marketing resources for clients. One of her top priorities is aligning the work of Booje Media with its founding boutique vision. Grace is committed to upholding the standard of producing high-quality deliverables while maintaining a personal touch.

In her free time, Grace is a full-time mother to a rambunctious little girl, Beau. This role includes preparing Beau for the thrills of being Youtube’s next big sensation.

SANDRA SHECHTER
Influencer and Marketing Associate

Sandra has worked at Vancouver’s top public relations firms – and has always been drawn to the division of fashion and lifestyle. After completing her Bachelor of Arts at the University of British Columbia, she went on to specialize in public relations, where she received her Certificate from Simon Fraser University.

Over the past three years, Sandra has successfully secured national and international coverage, organized press conferences and managed talent at festivals. Most recently, she was the international public relations liaison at a global fashion retailer based out of Vancouver.

Sandra’s ability to establish relationships with ease is quintessential to her role as an Influencer and Marketing Associate. Her passion for writing and ability to think critically and creatively make her a valued asset at Booje Media.

Outside of the office, you can find her perfecting her pointe and unwinding with family and friends.

CANDACE FAN
ACCOUNT MANAGER

Candace completed her Bachelor of Business degree at Simon Fraser University with a focus in marketing and human resources. It’s where her passion grew for marketing.

She has experience in event coordinating and public relations, specifically in the fitness and wellness realm, and incorporates these skills into managing projects at Booje Media. With a strong background in influencer collaborations, content creation, events, and consumer connections, she is able to see a client’s vision and bring it to life. As an Account Manager, Candace takes a well-rounded marketing approach to all of her projects.

When she is not in the office, she is either teaching or practicing yoga, getting her sweat on or cuddling her puggle.

CATHERINE CHANG
Digital Marketing Associate

Catherine has a passion for digital marketing, which led her to move from Shanghai to Vancouver to pursue her education at the Sauder School of Business at the University of British Columbia. Throughout the years, she has gained experience both locally and overseas, working with a variety of companies – from an interior design agency to a non-profit organization.

Catherine is a go-getter constantly on the search for the latest social trends and new ideas. Her experience in event management equips her with a skill set in planning and executing projects as well as managing influencer campaigns at Booje Media. Along with her flair for photography and design, Catherine helps bridge offline activations to online platforms through content visuals, producing results that are driven by creativity and strategy. Outside of the office, you can catch her travelling and exploring new places with her camera in-hand

TAYLOR STUART
Influencer & Marketing Associate

Prior to joining the Booje team, Taylor worked as the director of Content and Partnerships for a Vancouver based influencer. In this role, she gained extensive knowledge of influencer relations, brand strategy, content creation and event planning, and worked with top international brands such as Amex, Joe Fresh, Dove, CB2, and Campbell’s.

Taylor approaches projects with a level-head and clear vision. This, combined with her detail oriented-organizational skills, ensures all aspects of our influencer program and events are successfully executed. With an educational background in marketing, Taylor has the tools necessary to deliver memorable campaigns.

When she is not in the office, you can find her exploring local shops, sweating through a boxing or spin class, or watching a documentary.

GEMMA GOULDER
Digital marketing associate

Gemma enjoys working in digital marketing, as it allows her to work creatively with inspiring businesses. Gemma completed her Bachelor of Commerce degree at the Sauder School of Business and took her love for marketing to the next level by working as a freelancer in the industry. Since then, she has collaborated with creative entrepreneurs, worked with digital and design agencies and has engaged in different marketing facets. Gemma brings a diverse skill set to Booje that allows her to execute projects seamlessly. She is well-versed in content creation, social media management, copywriting, website design, and online advertising and thinks outside of the box when leading projects with her clients.

When not in the office, you can find Gemma running the North Shore trails, exploring different corners of the world, enjoying a glass of wine with family and friends, or simply catching up on her favourite Netflix shows.

LUANA COSTA
SENIOR GRAPHIC DESIGNER

Luana is a graphic designer with a Masters Degree in Marketing. She has worked with many different companies – from small startups in Brazil to big retail companies in Canada. While the majority of her work has been in the digital space, Luana also has experience in print design. At Booje Media, she is the lead on graphic design projects, including web design, and believes that strong visuals are a key component to every company’s story.

Since moving to North Vancouver, she has fallen in love with nature. On weekends you can find her camping, hiking or fishing. Luana values life-long education, whether it be working on her backstroke or learning a new language.

KRISTINA HERMIDA
Creative & Web Developer

Kristina earned her degree in Computer Science at De La Salle University in Manila, Philippines. Upon graduating, Kristina decided to pursue her passion in graphic design in Vancouver, Canada. She took the New Media Design and Web Development program at British Columbia Institute of Technology.

As a design student, Kristina’s expertise is vast, from design logos, posters, brochures, and business cards, to websites for individuals and organizations. Her style is contemporary simplicity at it’s finest. Aside from design projects, she is currently perfecting her skills in video production, visual effects and web animation.

During her free time, Kristina likes to travel and explore different cultures (especially Canadian!).