Winning At Google’s Zero Moment of Truth

adminDigital, Marketing

In 2011, Google introduced a revolutionary idea for all marketers to consider, deemed as the Zero Moment of Truth. In a traditional mental model, the potential customer would be stimulated by an advertisement driving that customer to realize a need. This was then followed by the First Moment of Truth (coined by Proctor and Gamble), for instance, seeing the product … Read More

Let’s Talk Quietly: Tools to Silence the Noise of Digital Content


Last week, Booje Media had the privilege of testing out the latest iteration of the Quietly app. If you’re unfamiliar with Quietly, its a super relevant, incredibly effective digital publishing tool that everyone and their mom should be using; their goal– to help you publish and manage killer content using lists in a more ‘snackable’ manner that inevitably leads to … Read More

The Holy Grail of Digital Marketing: Analytics

adminDigital, Marketing

Analytics is the holy grail when it comes to digital marketing. Back in the day, traditional marketing strategies were built on benchmarks and assumptions–even with metrics such as impressions from TV broadcasts and radio, return on marketing investment (ROMI) could only be assumed from benchmarking industry standards, or deriving from a small market research sample. Metrics In the digital world, … Read More

Mobile Marketing: It’s an App Thing.

adminDigital, Marketing

One of the most prevalent conversations floating throughout the digital marketing world is the importance of mobile in this year’s trajectory. In our age of smart-phone domination, it’s impossible to ignore that the mobile device is increasingly becoming the user’s pick for navigation across all platforms. While there are various reasons behind this widely predicted trend, a common theme amongst … Read More

Mark Cuban: Social Media Mistakes

adminDigital, Social Media1 Comment

Have you sent out a tweet, Facebook post, text or re-pinned on Pinterest and INSTANTLY wish there was an “undo” button?  Or maybe you sent out a post into the social media-sphere never realizing that the post was damaging? If any of the above applies to you, you are not alone my friend. In fact, many other people are making these … Read More

Emoji Nation: How Emojis Are Changing Digital Communication

adminDigital, Social MediaLeave a Comment

Love them or hate them computer & cellphone pictographic symbols, better known as “emojis”, are here to stay. The little images that so often accompany text messages these days are getting an upgrade, with a reported 250 new Emojis set to be released at an unspecified time this month. Unicode, a non-profit organization that was established to provide internationally standardized … Read More

Google+ & How It Can Affect Your SEO Ranking

adminDigital, Social MediaLeave a Comment

Digital marketing is a slippery subject and something that is in a constant state of flux; It almost feels like you blink and a new social media platform has just launched. It’s difficult not to be skeptical about change, but part of embracing the digital world means learning to be open minded about the potential success of new innovations. That … Read More