5 Tips on Throwing A Successful Event

adminEvents, Uncategorized

Throwing an event can seem like a daunting task, but there are certain steps you can take to ensure that your event is a successful one. 1) FIND YOUR NICHE When throwing an event, it’s important to find your niche and plan accordingly in all aspects. From the aesthetics, to the invite list, down to the materials used (i.e sustainability … Read More

3 Tips on Using Social Media in Face-to-Face Relationship Building

adminSocial Media

We all know that in today’s digital age, anonymity has become somewhat of a crutch— a computer or smart-phone screen acts a figurative mask to shield you from actually engaging face-to-face. While this is comfortable and efficient, it’s still vital to build and maintain face-to-face relationships both personally and professionally, and there is a way to strategically leverage social media … Read More

Mobile Marketing: It’s an App Thing.

adminDigital, Marketing

One of the most prevalent conversations floating throughout the digital marketing world is the importance of mobile in this year’s trajectory. In our age of smart-phone domination, it’s impossible to ignore that the mobile device is increasingly becoming the user’s pick for navigation across all platforms. While there are various reasons behind this widely predicted trend, a common theme amongst … Read More

Social Media Strategy: The Buzz of the Blogosphere is Trends For Social Media in 2015

adminSocial Media

Predictions of trends in Social Media have been the buzz of the blogoshpere only a few weeks into 2015, with forecasts from mega-sources like Forbes, to your coveted, trustworthy, analytical geniuses, like Jon Loomer (highly acclaimed Facebook Advertising Guru). This can be an overwhelming time for those of us who rely heavily on Social Media for our professional and personal … Read More

Net Neutrality and Your Business

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By now we are sure you have heard of net neutrality. It is an ongoing heated debate that seems to be causing even more division in the United States. You are probably wondering why should I care? You may not live in the states so this net neutrality craze won’t affect you or your business, right? Wrong! Super wrong!  It affects all … Read More

Manage Your Reputation Online

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Managing your reputation online is “typically” an easy task but, things happen; you accidentally post a dead link, you post something on your company page that was meant for your private personal page (because you thought you were logged in as yourself) and in a split second you are in panic mode trying to delete, edit and fix your mistake. … Read More

The Best Marketing Day

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The best marketing day might not be what you think it is. Did you know “the first day of the workweek is also almost always the biggest day of the week for online shopping — even after the holiday season?” Business Time. Employers probably think you are back at work after a relaxing weekend, tackling the to do list, but … Read More

Branch Out and Network

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Branch out and network simply means get out there and take a chance!  Sometimes we can work ourselves up into a tizzy over the silliest things. For a lot of people, a scary part of business means they have to network to build those needed connections. If you’re good at networking and social events, then large functions won’t scare you. However, … Read More

Booje Awards: Best Style Blogger Award

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The Booje Awards are back with the best style blogger award! This month we are highlighting those fashionistas who put the pep in our oh so stylish step! Be sure to vote for your favourite style blogger here. What better way to follow up Fashion Month then by turning the attention to our local fashion minds who inspire our outfits day … Read More

Reduce, Reuse and Recycle Your Content

adminInspiration, MarketingLeave a Comment

It’s All About the Content: Content is king when it comes to marketing! That’s why it’s a great idea to reduce the time you spend writing, reuse content that has your brands message and recycle content that was well written and well received the first time it was published. Publishing great content is hard and constantly coming up with new … Read More