LinkedIn Ads Get You B2B Connections

adminSocial MediaLeave a Comment

It’s not new information that social media has quickly made the shift from focusing solely on connecting people, to turning their platforms into a viable business by essentially charging people to connect. According to Mashable, 92% of businesses advertise through Facebook, 35% advertise on YouTube, while 24% have LinkedIn ads and 23% of business advertise via Twitter. Although Facebook currently … Read More

WHAT YOU SHOULD KNOW | Facebook Is Launching ‘Video Metrics’

adminSocial MediaLeave a Comment

Back In October 2011 Facebook first launched “Facebook Insights”, which essentially gave business owners the information and tools necessary to understand “how their content [was resonating] with users”. It was the first opportunity for businesses using Facebook to view their page analytics and see how much traction their content was receiving. Since 2011, a completely revamped and overhauled analytics page … Read More

Twitter Gets A Facelift: What You Should Know

adminSocial MediaLeave a Comment

You may have noticed that Twitter recently received a bit of a facelift by way of a profile overhaul. It has certainly been a long time coming, as the social media platform has been very slow to change their look. In fact, the last time their layout was drastically updated was back in 2012, when Twitter incorporated more images to … Read More

Instagram Has An Eye On Herschel Supply

adminSocial MediaLeave a Comment

We first discovered Herschel Supply Co. when we unintentionally stumbled upon their social media accounts and almost instantaneously loved their photography – their stunning photos of nature (which are almost otherworldly) were what first caught our eye. Since the entire Booje Media team is B.C.-bred, we suppose it’s not that surprising. Moreover, there’s not much that makes us happier than a homegrown, … Read More

Why Did Facebook Acquire WhatsApp? A Bold Move By Zuckerberg

adminUncategorizedLeave a Comment

Last week, Facebook did a little shopping to acquire WhatsApp, a mobile messaging application, for a meagre $19 billion dollars. Yes you read that right: billion. Announcement of the acquisition was met with very mixed feelings expressed by both users and investors alike: “Facebook’s shares fell as much as 3.4% in early trading after the announcement of its purchase…But by … Read More

The Vancouver Startup Community: The Tech Ecosystem for Success

adminClient News, Community, Social MediaLeave a Comment

Vancouver is proving to be a notable city in terms of fostering a burgeoning startup community and it doesn’t merely begin and end with Hootsuite, the pinnacle of the city’s startup fairytales: “You’ve probably read one or two blog posts or articles trumpeting why Vancouver is the place to be for tech…The talent, the city, the outdoors, the visa perks – yes, … Read More

Sochi 2014: The Social Media Games

adminEvents, Social MediaLeave a Comment

The Impact of Social Media on the 2014 Winter Olympics In July 2012, the British press was quick to deem the London Summer Olympics the first social media games, with months of hype on all social platforms leading up to the opening ceremony of the games. Post Olympic games, there was an article and infographic released announcing the winners of … Read More

Google+ & How It Can Affect Your SEO Ranking

adminDigital, Social MediaLeave a Comment

Digital marketing is a slippery subject and something that is in a constant state of flux; It almost feels like you blink and a new social media platform has just launched. It’s difficult not to be skeptical about change, but part of embracing the digital world means learning to be open minded about the potential success of new innovations. That … Read More

Twitter Ads: Now Targeted

adminUncategorizedLeave a Comment

There is big news in the Twittersphere this week! Back in early December 2013, Twitter joined the ranks of Facebook by introducing the global availability of their ‘Tailored Audiences’, which promised “a new way for advertisers to define [their] own groups of existing and potential customers, and connect with them on Twitter with relevant messages” (Twitter Blog) Essentially, it provided … Read More