Throwing an event can seem like a daunting task, but there are certain steps you can take to ensure that your event is a successful one.
1) FIND YOUR NICHE
When throwing an event, it’s important to find your niche and plan accordingly in all aspects. From the aesthetics, to the invite list, down to the materials used (i.e sustainability if that is something that your brand stands for), you should be sure that your event stays true to your branding and mandate. We have said it before–networking is a crucial element to the success of your business, and it is important to be sure that you are creating an environment for your audience to benefit from. Each and every guest at your event brings a unique background and perspective that can be incredibly constructive, so when creating an invite list, get creative and think outside the box.
2) ENGAGE AND PROMOTE
Don’t be afraid to engage with your followers across all of your platforms. Reach out with genuine excitement about their support, and find a way to make sure that they feel as though their attendance specifically would make a difference — because it would! We have said before that Twitter is a conversation hub and a useful tool in both promotion of your event and engagement with your guests; following up with reminders kills two birds with one stone.
A great way to attract a new audience to your brand is by leveraging existing audiences of complementary brands. In collaborating with other brands, all parties benefit from the cross promotion and your event acts as a stage for engagement from an audience who may otherwise not have had exposure to, or been familiar with your brand.
The hashtag is an incredibly effective tool when it comes to events and campaigns. Employing a unique hashtag is not only a great way to solidify brand identity, it also helps with the analytics for your event. We’ve noted before that these days, it’s safe to say that most guests will have their smartphone on hand at events, and posting in real-time is a great way to create traction and buzz. Both Instagram and Twitter will serve as useful platforms for the hashtag, and are great for measuring the engagement and reach that your event created.
5) HAVE FUN!
An event shouldn’t feel forced. Keep it light with interactive elements and entertainment. Games, contests and giveaways keep people stimulated while also creating an arena for brand awareness, and lets be honest, cocktails and music are always a good idea!