Last week, Vancouver hosted its bi-annual Fashion Week, providing artists and industry folk from across the globe with the opportunity to showcase their craft in a seven-day homage to all things fashion. Over 250,000 guests, designers, bloggers, buyers, and media members– from Vancouver and abroad, congregated at the event not only to highlight their contribution to the fashion world, but also to edify Vancouver’s fashion culture. Through extensive media coverage and strategic social media activity, the founders of VFW have created a strong global presence for the event, putting Vancouver on the map as one of Fashion’s favourite cities.
Vancouver has become well-known for its savvy, trendy, and to-the-minute fashion bloggers. This fact is best demonstrated by the hundreds of thousands of social media followers that local bloggers have accumulated. At VFW, bloggers were not only present as guests, but a few played even bigger roles as stylists for designers’ runway shows. One such blogger is a Booje favourite, Kiara Schwartz, whose global popularity is demonstrated by the tens of thousands of followers of her blog, Tobruck Ave.
On March 21st, Kiara’s fashion sense graced the runway in a collaboration with Brunette Showroom for a showcase that was described as ‘minimalism meets the 70s,’ in her contribution to Vancouver’s lasting mark on the fashion world.
With Tobruck Ave (named after the street she grew up on in North Vancouver) Kiara has mastered the art of creating a strong brand and social presence. Her online presence is holistic and comprehensive, consisting of a daily blog, an instagram with close to 33K followers, and now, a collection available through e-commerce on her website.
We’ve said it before— we love us a local venture that is doing great things for our city’s culture, and Kiara is a shining example of local innovation, and the notion that anything is possible with creativity, passion– and in this case, a little help from fashion.
To learn more about Vancouver Fashion Week, click here.
To learn more about Tobruck Ave, click here.