The Trend Report by Booje Media Ep. 009

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Q: How many awards shows does it take for a millennial to get cable?
A: That’s mathematically unsolvable.

Almost any millennial would rather track hashtags on Twitter and Instagram on their smartphones than buy an actual TV — or worse: get cable — to stay up to date on the red carpet and big entertainment winners of the year.

That brings about the question in this week’s Deep Dive: how can brands integrate themselves into the season of award shows, knowing that there is a massive slew of millennials and Gen Zs who are looking for access without the traditional setting of watching it “Live on ABC/NBC/CBS/XYZ”? Co-hosts Michelle and Danika have some ideas for you — and tell you why you may want to take a page out of Fiji Water’s ostensibly accidental big social media win this year.

The girls also cover some big announcements from Twitter and Google at this year’s Consumer Electronics Show (CES), including why you will soon be yelling at Google on your way to the airport or your next Tinder date.

Buckle up, people. Welcome to another week of The Trend Report.

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Team Booje