What Netflix’s “Bird Box Challenge” tells us about fan engagement; Snapchat’s Lens Challenge; Instagram’s Horrific Horizontal Tap; and the Booje team’s social media wishes for 2019
Welcome to 2019!
It is already looking to be another year of immense and ongoing changes on all your favourite social media platforms, and the hosts dive deep into what they think these platforms should do to keep their audiences happy — hello, Instagram shopping & goodbye privacy! And will this be the year that Snapchat gets over their slump, or fades into an abyss?
Danika & Michelle also re-cap the unprecedented reach of Netflix’s unintended (and very dangerous) Bird Box Challenge campaign. We definitely don’t like seeing babies smacking walls (come on, people ), but the reach of this accidental campaign can tell us a lot about the power of fan involvement. Is there a way you can incorporate a challenge in your next launch?
All that & more — here is The Trend Report.