Why Did Facebook Acquire WhatsApp? A Bold Move By Zuckerberg

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Last week, Facebook did a little shopping to acquire WhatsApp, a mobile messaging application, for a meagre $19 billion dollars. Yes you read that right: billion. Announcement of the acquisition was met with very mixed feelings expressed by both users and investors alike: “Facebook’s shares fell as much as 3.4% in early trading after the announcement of its purchase…But by … Read More

Twitter Ads: Now Targeted

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There is big news in the Twittersphere this week! Back in early December 2013, Twitter joined the ranks of Facebook by introducing the global availability of their ‘Tailored Audiences’, which promised “a new way for advertisers to define [their] own groups of existing and potential customers, and connect with them on Twitter with relevant messages” (Twitter Blog) Essentially, it provided … Read More