The Ephemerality of Social Marketing

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Maybe it’s because, for years, we’ve been told “the internet is forever”, or maybe we’re tired of clearing our inboxes of promotional messages, or maybe we’ve heard one too many TV ad jingles. Regardless of the sociological, psychological or other “ogical” reasons, it seems that permanency is out and ephemeral marketing is in. So if “iconic” advertising is a thing … Read More

How to Grab Attention in 8.25 Seconds with an Instagram Feed

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You can approach an Instagram feed in one of two ways: A place to share singular images, updating followers on big (seemingly isolated) events. A means of telling a story – giving key and thematic points, but allowing an audience to fill in the time between pictures with their imagination. If you’re looking to do the latter, you’ve come to … Read More

Instagram Stories Shaking Things Up

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So we’ve had a biiggg one. And no, we’re not talking about an earthquake. We’re referring to Instagram’s new update. Earlier this month, Instagram rolled out their stories feature and it looks eerily similar to another, very popular, social media platform. If we could’ve seen Snapchat’s reaction, we imagine it might look similar to one of their filters (maybe the … Read More

Meet Our Little Sister, Flok – The Next Big Thing in Ridesharing

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Social media. What comes to mind when you think about the concept? We’ll give you a minute to think… For us, connectivity, sharing, and engagement are some places our minds wander. However, many view social media as a barrier – a way of interrupting human interaction by use of a screen. Sherry Turkle explores the way technology cleans up the … Read More

Instagram Ads: 5 Reasons Why They’re Grrreat!

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Instagram has rolled out its advertising platform to the general public, and with 400 Million + users, this is great news– even better than that bowl of frosted flakes. In a recent blog post, Instagram reports a 2.8X higher increase in ad recall over 400 global ad campaigns that were a part of the tool’s initial roll out. On top … Read More

Booje Takes CIMC 2015

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Beginning on Saturday, March 28th, Canada’s brightest marketing minds will congregate at one of the industry’s leading conferences, the Canadian Internet Marketing Conference  (CIMC). Set against the backdrop of Squamish B.C., (one of New York Times’ 52 places to visit in 2015), the conference runs over two action-packed days, features an array of Canadian marketing superstars, and covers the industry’s … Read More

5 Tips on Throwing A Successful Event

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Throwing an event can seem like a daunting task, but there are certain steps you can take to ensure that your event is a successful one. 1) FIND YOUR NICHE When throwing an event, it’s important to find your niche and plan accordingly in all aspects. From the aesthetics, to the invite list, down to the materials used (i.e sustainability … Read More

Booje Awards: Best Instagram Visuals

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Instagram has created a platform that allows individuals and businesses to get creative via pictures and imagery. It is no surprise that visual based social channels such as Instagram and Pinterest have been seeing significant growth in the past year. A picture is worth a thousand words and businesses/individuals are taking advantage of this to connect with their audience by … Read More

Why Did Facebook Acquire WhatsApp? A Bold Move By Zuckerberg

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Last week, Facebook did a little shopping to acquire WhatsApp, a mobile messaging application, for a meagre $19 billion dollars. Yes you read that right: billion. Announcement of the acquisition was met with very mixed feelings expressed by both users and investors alike: “Facebook’s shares fell as much as 3.4% in early trading after the announcement of its purchase…But by … Read More

Twitter Ads: Now Targeted

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There is big news in the Twittersphere this week! Back in early December 2013, Twitter joined the ranks of Facebook by introducing the global availability of their ‘Tailored Audiences’, which promised “a new way for advertisers to define [their] own groups of existing and potential customers, and connect with them on Twitter with relevant messages” (Twitter Blog) Essentially, it provided … Read More