Mascots Take Twitter

adminDigital, Social Media, Uncategorized

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Ahhhh Twitter— birthplace of hashtags, home to the world’s wittiest short-form content—what would we do without you? Hatched in 2006, the little blue bird has become emblematic of a virtual space where everyday people share ideas, start discussions, and access information instantly. The social networking site has changed the way we communicate and has become a power platform for businesses—businesses … Read More

Digital Spring Cleaning

adminDigital, Social Media, Uncategorized

digitalspringcleaning

The sun is shining (sort of), the cherry blossoms are in full bloom, and it’s not dark when we leave the office. This can only mean one thing: it’s springtime in Vancouver. Before pulling out those t-shirts and cracking a cold one on the patio (it might be a little premature for that), make sure to freshen up your vibe … Read More

2016 Booje Highlights Reel

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So let’s get all of the “where did the year go?”, “I can’t believe 2016 is almost over!”, and “time just flies!” statements out of the way. While it is crazy to think this year is coming to a close (but actually… where did the year go?), we thought we would take the time to focus on some of our … Read More

Kristina’s Adobe Max Experience

adminEvents, Inspiration, Uncategorized

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Over 10,000 creative minds gathered for this year’s Adobe Max Conference in San Diego, California. One of those 10,000 participants was our very own team member, Kristina. She learned about Adobe and its next-generation Creative Cloud tools; including new applications in experience design & 3D creation. Here’s an overview of Kristina’s first-hand experience. — Coming from a technical background, I’ve … Read More

Generation Z and Millennials’ Apps of Choice (Part 1)

adminDigital, Social Media, Uncategorized

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Everyone and their dog is on Facebook, Instagram, Twitter, (and now) Snapchat. While the aforementioned platforms are pretty emblematic of “social media”, we thought we’d take you through some ‘subcultural’ (if you will) platforms as well as some up-and-comers that are taking the Millennial and Generation Z demographics by storm. So we can all start off on the same foot, … Read More

The Ephemerality of Social Marketing

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Maybe it’s because, for years, we’ve been told “the internet is forever”, or maybe we’re tired of clearing our inboxes of promotional messages, or maybe we’ve heard one too many TV ad jingles. Regardless of the sociological, psychological or other “ogical” reasons, it seems that permanency is out and ephemeral marketing is in. So if “iconic” advertising is a thing … Read More

How to Grab Attention in 8.25 Seconds with an Instagram Feed

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instafeed

You can approach an Instagram feed in one of two ways: A place to share singular images, updating followers on big (seemingly isolated) events. A means of telling a story – giving key and thematic points, but allowing an audience to fill in the time between pictures with their imagination. If you’re looking to do the latter, you’ve come to … Read More

Instagram Stories Shaking Things Up

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insta

So we’ve had a biiggg one. And no, we’re not talking about an earthquake. We’re referring to Instagram’s new update. Earlier this month, Instagram rolled out their stories feature and it looks eerily similar to another, very popular, social media platform. If we could’ve seen Snapchat’s reaction, we imagine it might look similar to one of their filters (maybe the … Read More

Meet Our Little Sister, Flok – The Next Big Thing in Ridesharing

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Social media. What comes to mind when you think about the concept? We’ll give you a minute to think… For us, connectivity, sharing, and engagement are some places our minds wander. However, many view social media as a barrier – a way of interrupting human interaction by use of a screen. Sherry Turkle explores the way technology cleans up the … Read More