Instagram Ads: 5 Reasons Why They’re Grrreat!

adminDigital, Social Media, Uncategorized

boojeblog-header-instaAds

Instagram has rolled out its advertising platform to the general public, and with 400 Million + users, this is great news– even better than that bowl of frosted flakes. In a recent blog post, Instagram reports a 2.8X higher increase in ad recall over 400 global ad campaigns that were a part of the tool’s initial roll out. On top … Read More

3 Reasons Why You (Seriously) Need to Consider Influencer Marketing

adminCommunity, Digital, Marketing, Social Media

influencermarketing

Social media’s role in affecting buying power is an undeniable truth in today’s increasingly digitized world. What this means for businesses is that now there are new opportunities to engage with their customers in innovative, a-traditional ways. Peer-to peer recommendations are becoming more integral in the path to purchase, and since consumer behaviour is as straight-forward as navigating a labyrinth … Read More

3 Ways Brands Can Utilize Snapchat

adminSocial Media

snapchat-Featured

We touched on the rise of Snapchat and ephemeral video marketing as the trend pertained to behavioural patterns of consumption, and now we’d like to look at the app from the other end of the spectrum. Here at Booje Media, we’re not afraid to be candid about the fact that marketing, at the end of the day, is a matter … Read More

Snapchat: The Ephemeral Video Marketing Revolution

adminDigital, Social Media

snapchat2-featured

We’re halfway through the year, and there’s no doubt that when it comes to Social Media, Video is kicking butt. Ephemeral content is where it’s at, and there are numbers to prove it. This phenomenon isn’t necessarily a surprise (we all knew it was coming), but the degree to which video’s popularity is increasing is certainly worth highlighting, and it all … Read More

Booje Media | We Move Stories.

adminDigital, Inspiration, Marketing, Social Media

wemovestories-featured

One of the most prevalent questions we are confronted with here at Booje Media is where our name came from and what it means. As an agency all too familiar with the significance of branding, we wanted to share our trajectory with our followers so that you could have a better grasp of Booje’s history, and what Booje is, at … Read More

Vancouver Fashion Week x Tobruck Ave

adminCommunity, Events, Inspiration, Social Media

vfwxtobruck-featured

Last week, Vancouver hosted its bi-annual Fashion Week, providing artists and industry folk from across the globe with the opportunity to showcase their craft in a seven-day homage to all things fashion. Over 250,000 guests, designers, bloggers, buyers, and media members– from Vancouver and abroad, congregated at the event not only to highlight their contribution to the fashion world, but … Read More

Gramziety: Is there a ‘Best Time of Day’ to Post on Instagram?

adminSocial Media

We’ve all been there: You have just posted a picture to your Instagram after deliberating tirelessly over the perfect filter and the wittiest caption, and you wait for the first, second, and 5th minute to elapse before counting the relative likes. Then it happens. The anxiety sets in, and you wonder if your timing was off— after all of that … Read More

3 Tips on Using Social Media in Face-to-Face Relationship Building

adminSocial Media

We all know that in today’s digital age, anonymity has become somewhat of a crutch— a computer or smart-phone screen acts a figurative mask to shield you from actually engaging face-to-face. While this is comfortable and efficient, it’s still vital to build and maintain face-to-face relationships both personally and professionally, and there is a way to strategically leverage social media … Read More

Social Media Strategy: The Buzz of the Blogosphere is Trends For Social Media in 2015

adminSocial Media

Predictions of trends in Social Media have been the buzz of the blogoshpere only a few weeks into 2015, with forecasts from mega-sources like Forbes, to your coveted, trustworthy, analytical geniuses, like Jon Loomer (highly acclaimed Facebook Advertising Guru). This can be an overwhelming time for those of us who rely heavily on Social Media for our professional and personal … Read More