What’s The Story with Social Media Stories

adminDigital, Social Media

You’d just mastered Snapchat—considered yourselves lens connoisseurs, geo filter experts, the Scorcese of Snap stories—then Instagram rolled out their story feature…followed by Facebook. In an already-crowded social media space, are you expected to juggle all three? The magic of stories is their conversational feel. By keeping things casual, they encourage a more intimate relationship between brands and customers and are … Read More

Digital Spring Cleaning

adminDigital, Social Media, Uncategorized

The sun is shining (sort of), the cherry blossoms are in full bloom, and it’s not dark when we leave the office. This can only mean one thing: it’s springtime in Vancouver. Before pulling out those t-shirts and cracking a cold one on the patio (it might be a little premature for that), make sure to freshen up your vibe … Read More

Generation Z and Millennials’ Apps of Choice (Part 2)

adminMarketing, Social Media

As we learned from last week’s blog post, Generation Z-ers and Millenials are extremely advertisement-averse. Maybe it’s because they’re rebellious – going against the grain of their parents’ creations and tastes. Whatever the reason, we know that they are the generation of ad block and computers (source). This mentality requires brand flexibility – organizations need to be aware of the … Read More

Generation Z and Millennials’ Apps of Choice (Part 1)

adminDigital, Social Media, Uncategorized

Everyone and their dog is on Facebook, Instagram, Twitter, (and now) Snapchat. While the aforementioned platforms are pretty emblematic of “social media”, we thought we’d take you through some ‘subcultural’ (if you will) platforms as well as some up-and-comers that are taking the Millennial and Generation Z demographics by storm. So we can all start off on the same foot, … Read More

Have You Read the YouTube Comments Lately?

adminMarketing, Social Media

YouTube is the new Hollywood – spawning humble celebrities from all around the globe. The shift is palpable. We’re moving away from Clean & Clear and L’Oreal ads featuring the latest A-listers, towards sponsored YouTube videos hosted by famous social influencers. The beauty, tech, food, and other “guru” YouTube communities have been growing for a while. We’ll give you a … Read More

Instagram Ads: 5 Reasons Why They’re Grrreat!

adminDigital, Social Media, Uncategorized

Instagram has rolled out its advertising platform to the general public, and with 400 Million + users, this is great news– even better than that bowl of frosted flakes. In a recent blog post, Instagram reports a 2.8X higher increase in ad recall over 400 global ad campaigns that were a part of the tool’s initial roll out. On top … Read More

3 Reasons Why You (Seriously) Need to Consider Influencer Marketing

adminCommunity, Digital, Marketing, Social Media

Social media’s role in affecting buying power is an undeniable truth in today’s increasingly digitized world. What this means for businesses is that now there are new opportunities to engage with their customers in innovative, a-traditional ways. Peer-to peer recommendations are becoming more integral in the path to purchase, and since consumer behaviour is as straight-forward as navigating a labyrinth … Read More

3 Ways Brands Can Utilize Snapchat

adminSocial Media

We touched on the rise of Snapchat and ephemeral video marketing as the trend pertained to behavioural patterns of consumption, and now we’d like to look at the app from the other end of the spectrum. Here at Booje Media, we’re not afraid to be candid about the fact that marketing, at the end of the day, is a matter … Read More

Snapchat: The Ephemeral Video Marketing Revolution

adminDigital, Social Media

We’re halfway through the year, and there’s no doubt that when it comes to Social Media, Video is kicking butt. Ephemeral content is where it’s at, and there are numbers to prove it. This phenomenon isn’t necessarily a surprise (we all knew it was coming), but the degree to which video’s popularity is increasing is certainly worth highlighting, and it all … Read More