So You Think You Can Speak Social? A Case for Improper Punctuation

adminDigital, Marketing, Social Media

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Social media has radically changed the way we communicate, and you needn’t look further than your Twitter feed to see the way it has reshaped the written word. This is especially true in the case of punctuation. Thousand-year-old conventions like the period, the ellipsis, and the exclamation mark have been reinvented as stylistic devices used to overcome the limitations of … Read More

#PinkItForward: Taking a Stand Against Cyberbullying

adminEvents, Social Media

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Today, a large portion of bullying takes place online, and with social media, it can feel impossible to escape. As digital marketers, we’ve seen the good, the bad, and the ugly of social media and are advocates for taking a stand against cyberbullying. Today, in honour of Anti Bullying Day, we’ll be wearing pink to show our support for the … Read More

PyeongChang 2018

adminEvents, Social Media, Uncategorized

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The 2018 Winter Olympics are coming to an end, and it’s safe to say Pyeongchang has been a year to remember. Between the flashy drone show at the opening ceremony, amazing performances by our Canadian athletes, and history-making socio-political moments happening at the games, there has been plenty to talk about on social. Here are some of the Olympic moments … Read More

Super Bowl Goes Social

adminEvents, Social Media, Uncategorized

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The Super Bowl is one of the biggest sporting events of the year, and for advertisers, watching teams vie for the Vince Lombardi Trophy is only half the fun. Every year, some of North America’s biggest brands use million-dollar ad space to air some of the year’s most memorable commercials, and last Sunday was no exception. This year’s lineup included … Read More

Resolutions on the Rise: Trends Shaping the Way People Will Spend 2018

adminMarketing, Social Media

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Every January, resolutioners across the globe vow to become their best selves in the new year— whether this means hitting the gym, hitting the smoothie bar or tightening their purse strings. So what are people promising to do in 2018? Facebook’s recent Topics and Trends Report—which compiled conversations that have been on the rise in 2017—gave us a few clues. … Read More

Go Drone or Go Home

adminMarketing, Social Media

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Drones—whether it’s to stage a robot takeover or deliver our pizza— they are here to stay. Once used exclusively in the military world, unmanned aerial vehicles (UAVs) are now one of the most talked-about pieces of commercial tech on the market and an exciting prospect for brands wanting to take their creative campaigns to the next level. Since their rise … Read More

Mascots Take Twitter

adminDigital, Social Media, Uncategorized

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Ahhhh Twitter— birthplace of hashtags, home to the world’s wittiest short-form content—what would we do without you? Hatched in 2006, the little blue bird has become emblematic of a virtual space where everyday people share ideas, start discussions, and access information instantly. The social networking site has changed the way we communicate and has become a power platform for businesses—businesses … Read More

Canada 150 Campaigns We Can’t Get Enough Of

adminCommunity, Events, Social Media

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Parades, fireworks, street parties— Canada Day is right around the corner, and this year, festivities are expected to be bigger than ever. After all, they have been 150 years in the making. Although the big day is technically July 1st, celebrations are happening all year long, and several major brands have stepped up to make this year one for the … Read More

Instagram’s Most Addictive Update Yet

adminDigital, Social Media

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Just when we start to spend more time soaking up the sun and less time staring at our screens, Instagram releases an update that makes the app more addictive than ever. Guess we can kiss that summer glow goodbye. If you’ve tried Instagram’s new Story Search feature, you’ll know what we’re talking about. The update, which lets users search Instagram … Read More

What’s The Story with Social Media Stories

adminDigital, Social Media

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You’d just mastered Snapchat—considered yourselves lens connoisseurs, geo filter experts, the Scorcese of Snap stories—then Instagram rolled out their story feature…followed by Facebook. In an already-crowded social media space, are you expected to juggle all three? The magic of stories is their conversational feel. By keeping things casual, they encourage a more intimate relationship between brands and customers and are … Read More