Phonepocalypse Now: Google’s ‘Mobilegeddon’ Disrupts the Digital World

adminDigital, Marketing

Breaking News Google is changing its search-ranking algorithm to favour sites that are mobile-friendly. In it’s first change of this magnitude in over two years, the update is being coined ‘Mobilegeddon,’ speaking to the potential catastrophic consequences that may arise as a result. The move– an iron-fisted one—is rooted in the notion that while content is king, user experience is just … Read More

Booje Media | We Move Stories.

adminDigital, Inspiration, Marketing, Social Media

One of the most prevalent questions we are confronted with here at Booje Media is where our name came from and what it means. As an agency all too familiar with the significance of branding, we wanted to share our trajectory with our followers so that you could have a better grasp of Booje’s history, and what Booje is, at … Read More

NewFound Integrity: Q&A with a Branding Guru

adminCommunity, Digital, Inspiration, Marketing

As a Digital Marketing Agency, the power and significance of effective branding is something that is always at the core of our strategizing. With consumer culture in constant flux, it’s vital to create a brand, whether for a product or a service, that resonates with society in a way that evokes interest and tugs at strings to achieve a desired … Read More

Winning At Google’s Zero Moment of Truth

adminDigital, Marketing

In 2011, Google introduced a revolutionary idea for all marketers to consider, deemed as the Zero Moment of Truth. In a traditional mental model, the potential customer would be stimulated by an advertisement driving that customer to realize a need. This was then followed by the First Moment of Truth (coined by Proctor and Gamble), for instance, seeing the product … Read More

The Holy Grail of Digital Marketing: Analytics

adminDigital, Marketing

Analytics is the holy grail when it comes to digital marketing. Back in the day, traditional marketing strategies were built on benchmarks and assumptions–even with metrics such as impressions from TV broadcasts and radio, return on marketing investment (ROMI) could only be assumed from benchmarking industry standards, or deriving from a small market research sample. Metrics In the digital world, … Read More

Mobile Marketing: It’s an App Thing.

adminDigital, Marketing

One of the most prevalent conversations floating throughout the digital marketing world is the importance of mobile in this year’s trajectory. In our age of smart-phone domination, it’s impossible to ignore that the mobile device is increasingly becoming the user’s pick for navigation across all platforms. While there are various reasons behind this widely predicted trend, a common theme amongst … Read More

The Best Marketing Day

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The best marketing day might not be what you think it is. Did you know “the first day of the workweek is also almost always the biggest day of the week for online shopping — even after the holiday season?” Business Time. Employers probably think you are back at work after a relaxing weekend, tackling the to do list, but … Read More

Reduce, Reuse and Recycle Your Content

adminInspiration, MarketingLeave a Comment

It’s All About the Content: Content is king when it comes to marketing! That’s why it’s a great idea to reduce the time you spend writing, reuse content that has your brands message and recycle content that was well written and well received the first time it was published. Publishing great content is hard and constantly coming up with new … Read More

Twitter is experimenting with a “Buy” button

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Twitter is the platform for you if you want real-time news, photos and videos in 140 characters or less.  On Monday, the company announced they are also going to publicly test shopping for real products as well. The “buy button” will be embedded into posts which will allow users to a buy a product with minimal clicking.  Twitter has just become a … Read More