Go Drone or Go Home

adminMarketing, Social Media

godrone

Drones—whether it’s to stage a robot takeover or deliver our pizza— they are here to stay. Once used exclusively in the military world, unmanned aerial vehicles (UAVs) are now one of the most talked-about pieces of commercial tech on the market and an exciting prospect for brands wanting to take their creative campaigns to the next level. Since their rise … Read More

Insider Scoop: PR Insight from Sandra

adminCommunity, Digital, Marketing

unnamed

Sandra, our Influencer and Marketing Associate, sits down and gives us the scoop on all things PR. From working red carpets and assisting media and talent, to now managing The Bachelorette’s season 11 star, Kaitlyn Bristowe, Sandra proves that a career in PR is both exciting and rewarding. Tell us a little bit about your background, from University until now. How did … Read More

Generation Z and Millennials’ Apps of Choice (Part 2)

adminMarketing, Social Media

unnamed

As we learned from last week’s blog post, Generation Z-ers and Millenials are extremely advertisement-averse. Maybe it’s because they’re rebellious – going against the grain of their parents’ creations and tastes. Whatever the reason, we know that they are the generation of ad block and computers (source). This mentality requires brand flexibility – organizations need to be aware of the … Read More

Insider Scoop: Digital & Traditional Marketing with Emily

adminDigital, Marketing

unspecified

Our Account Director (also known as our drill-sergeant), Emily, has worked in the Big Apple on a number of digital and traditional campaigns. She was a Division One All-American Field Hockey player in college, loves candy, and is now a crucial and accomplished member of the Booje Media team. She sits down with us to talk about digital and traditional … Read More

Have You Read the YouTube Comments Lately?

adminMarketing, Social Media

youtube

YouTube is the new Hollywood – spawning humble celebrities from all around the globe. The shift is palpable. We’re moving away from Clean & Clear and L’Oreal ads featuring the latest A-listers, towards sponsored YouTube videos hosted by famous social influencers. The beauty, tech, food, and other “guru” YouTube communities have been growing for a while. We’ll give you a … Read More

3 Reasons Why You (Seriously) Need to Consider Influencer Marketing

adminCommunity, Digital, Marketing, Social Media

influencermarketing

Social media’s role in affecting buying power is an undeniable truth in today’s increasingly digitized world. What this means for businesses is that now there are new opportunities to engage with their customers in innovative, a-traditional ways. Peer-to peer recommendations are becoming more integral in the path to purchase, and since consumer behaviour is as straight-forward as navigating a labyrinth … Read More

Visual Content Marketing: Because You’re Worth It.

adminDigital, Marketing

visualcontentmarketing-featured

These days, the zeitgeist of social media curation is overwhelmingly clear: content is king. Here at Booje, we can’t stress this fact with our clients enough, and while the demands of social media consumption are in constant flux, the principle behind the importance of quality, relevant, timely content will never change. Your story is your brand, and your brand is … Read More

Phonepocalypse Now: Google’s ‘Mobilegeddon’ Disrupts the Digital World

adminDigital, Marketing

phonepocalypse-featured

Breaking News Google is changing its search-ranking algorithm to favour sites that are mobile-friendly. In it’s first change of this magnitude in over two years, the update is being coined ‘Mobilegeddon,’ speaking to the potential catastrophic consequences that may arise as a result. The move– an iron-fisted one—is rooted in the notion that while content is king, user experience is just … Read More

Booje Media | We Move Stories.

adminDigital, Inspiration, Marketing, Social Media

wemovestories-featured

One of the most prevalent questions we are confronted with here at Booje Media is where our name came from and what it means. As an agency all too familiar with the significance of branding, we wanted to share our trajectory with our followers so that you could have a better grasp of Booje’s history, and what Booje is, at … Read More