#PinkItForward: Taking a Stand Against Cyberbullying

adminEvents, Social Media

Today, a large portion of bullying takes place online, and with social media, it can feel impossible to escape. As digital marketers, we’ve seen the good, the bad, and the ugly of social media and are advocates for taking a stand against cyberbullying. Today, in honour of Anti Bullying Day, we’ll be wearing pink to show our support for the … Read More

PyeongChang 2018

adminEvents, Social Media, Uncategorized

The 2018 Winter Olympics are coming to an end, and it’s safe to say Pyeongchang has been a year to remember. Between the flashy drone show at the opening ceremony, amazing performances by our Canadian athletes, and history-making socio-political moments happening at the games, there has been plenty to talk about on social. Here are some of the Olympic moments … Read More

Super Bowl Goes Social

adminEvents, Social Media, Uncategorized

The Super Bowl is one of the biggest sporting events of the year, and for advertisers, watching teams vie for the Vince Lombardi Trophy is only half the fun. Every year, some of North America’s biggest brands use million-dollar ad space to air some of the year’s most memorable commercials, and last Sunday was no exception. This year’s lineup included … Read More

Planning the Perfect Party

adminEvents

Events are one of the most effective ways for brands to connect face to face with their audience and, in today’s digital age, they are more important than ever. In a world where the majority of customer-brand interactions take place online, events stand out and have the power to make a lasting impression on your target audience. This year, Booje … Read More

Canada 150 Campaigns We Can’t Get Enough Of

adminCommunity, Events, Social Media

Parades, fireworks, street parties— Canada Day is right around the corner, and this year, festivities are expected to be bigger than ever. After all, they have been 150 years in the making. Although the big day is technically July 1st, celebrations are happening all year long, and several major brands have stepped up to make this year one for the … Read More

Kristina’s Adobe Max Experience

adminEvents, Inspiration, Uncategorized

Over 10,000 creative minds gathered for this year’s Adobe Max Conference in San Diego, California. One of those 10,000 participants was our very own team member, Kristina. She learned about Adobe and its next-generation Creative Cloud tools; including new applications in experience design & 3D creation. Here’s an overview of Kristina’s first-hand experience. — Coming from a technical background, I’ve … Read More

Vancouver Fashion Week x Tobruck Ave

adminCommunity, Events, Inspiration, Social Media

Last week, Vancouver hosted its bi-annual Fashion Week, providing artists and industry folk from across the globe with the opportunity to showcase their craft in a seven-day homage to all things fashion. Over 250,000 guests, designers, bloggers, buyers, and media members– from Vancouver and abroad, congregated at the event not only to highlight their contribution to the fashion world, but … Read More

5 Tips on Throwing A Successful Event

adminEvents, Uncategorized

Throwing an event can seem like a daunting task, but there are certain steps you can take to ensure that your event is a successful one. 1) FIND YOUR NICHE When throwing an event, it’s important to find your niche and plan accordingly in all aspects. From the aesthetics, to the invite list, down to the materials used (i.e sustainability … Read More

Branch Out and Network

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Branch out and network simply means get out there and take a chance!  Sometimes we can work ourselves up into a tizzy over the silliest things. For a lot of people, a scary part of business means they have to network to build those needed connections. If you’re good at networking and social events, then large functions won’t scare you. However, … Read More

Incorporating Social Media Into Your Events

adminEvents, Social MediaLeave a Comment

Social media earned its name from the ease with which users are able to connect and share information virtually, so naturally there has been a growing trend to incorporate social media into the real-life social environment of important and large-scale events. Incorporating social media into your event can be extremely beneficial. It highlights what it is you, or your company as … Read More