So You Think You Can Speak Social? Part 2

adminDigital, Social Media

Thanks to technology and social media platforms like Twitter, the written word is changing at breakneck speed. With new slang, stylistic devices, and conventions popping up every day, it can be tricky to keep up, which is why we decided to break down some of the most prevalent ways the written word is changing in this two-part blog series. In … Read More

So You Think You Can Speak Social? A Case for Improper Punctuation

adminDigital, Marketing, Social Media

Social media has radically changed the way we communicate, and you needn’t look further than your Twitter feed to see the way it has reshaped the written word. This is especially true in the case of punctuation. Thousand-year-old conventions like the period, the ellipsis, and the exclamation mark have been reinvented as stylistic devices used to overcome the limitations of … Read More

Mascots Take Twitter

adminDigital, Social Media, Uncategorized

Ahhhh Twitter— birthplace of hashtags, home to the world’s wittiest short-form content—what would we do without you? Hatched in 2006, the little blue bird has become emblematic of a virtual space where everyday people share ideas, start discussions, and access information instantly. The social networking site has changed the way we communicate and has become a power platform for businesses—businesses … Read More

Instagram’s Most Addictive Update Yet

adminDigital, Social Media

Just when we start to spend more time soaking up the sun and less time staring at our screens, Instagram releases an update that makes the app more addictive than ever. Guess we can kiss that summer glow goodbye. If you’ve tried Instagram’s new Story Search feature, you’ll know what we’re talking about. The update, which lets users search Instagram … Read More

What’s The Story with Social Media Stories

adminDigital, Social Media

You’d just mastered Snapchat—considered yourselves lens connoisseurs, geo filter experts, the Scorcese of Snap stories—then Instagram rolled out their story feature…followed by Facebook. In an already-crowded social media space, are you expected to juggle all three? The magic of stories is their conversational feel. By keeping things casual, they encourage a more intimate relationship between brands and customers and are … Read More

Digital Spring Cleaning

adminDigital, Social Media, Uncategorized

The sun is shining (sort of), the cherry blossoms are in full bloom, and it’s not dark when we leave the office. This can only mean one thing: it’s springtime in Vancouver. Before pulling out those t-shirts and cracking a cold one on the patio (it might be a little premature for that), make sure to freshen up your vibe … Read More

Insider Scoop: PR Insight from Sandra

adminCommunity, Digital, Marketing

Sandra, our Influencer and Marketing Associate, sits down and gives us the scoop on all things PR. From working red carpets and assisting media and talent, to now managing The Bachelorette’s season 11 star, Kaitlyn Bristowe, Sandra proves that a career in PR is both exciting and rewarding. Tell us a little bit about your background, from University until now. How did … Read More

Generation Z and Millennials’ Apps of Choice (Part 1)

adminDigital, Social Media, Uncategorized

Everyone and their dog is on Facebook, Instagram, Twitter, (and now) Snapchat. While the aforementioned platforms are pretty emblematic of “social media”, we thought we’d take you through some ‘subcultural’ (if you will) platforms as well as some up-and-comers that are taking the Millennial and Generation Z demographics by storm. So we can all start off on the same foot, … Read More

Insider Scoop: Digital & Traditional Marketing with Emily

adminDigital, Marketing

Our Account Director (also known as our drill-sergeant), Emily, has worked in the Big Apple on a number of digital and traditional campaigns. She was a Division One All-American Field Hockey player in college, loves candy, and is now a crucial and accomplished member of the Booje Media team. She sits down with us to talk about digital and traditional … Read More