Digital Spring Cleaning

adminDigital, Social Media, Uncategorized

digitalspringcleaning

The sun is shining (sort of), the cherry blossoms are in full bloom, and it’s not dark when we leave the office. This can only mean one thing: it’s springtime in Vancouver. Before pulling out those t-shirts and cracking a cold one on the patio (it might be a little premature for that), make sure to freshen up your vibe … Read More

Insider Scoop: PR Insight from Sandra

adminCommunity, Digital, Marketing

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Sandra, our Influencer and Marketing Associate, sits down and gives us the scoop on all things PR. From working red carpets and assisting media and talent, to now managing The Bachelorette’s season 11 star, Kaitlyn Bristowe, Sandra proves that a career in PR is both exciting and rewarding. Tell us a little bit about your background, from University until now. How did … Read More

Generation Z and Millennials’ Apps of Choice (Part 1)

adminDigital, Social Media, Uncategorized

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Everyone and their dog is on Facebook, Instagram, Twitter, (and now) Snapchat. While the aforementioned platforms are pretty emblematic of “social media”, we thought we’d take you through some ‘subcultural’ (if you will) platforms as well as some up-and-comers that are taking the Millennial and Generation Z demographics by storm. So we can all start off on the same foot, … Read More

Insider Scoop: Digital & Traditional Marketing with Emily

adminDigital, Marketing

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Our Account Director (also known as our drill-sergeant), Emily, has worked in the Big Apple on a number of digital and traditional campaigns. She was a Division One All-American Field Hockey player in college, loves candy, and is now a crucial and accomplished member of the Booje Media team. She sits down with us to talk about digital and traditional … Read More

Instagram Ads: 5 Reasons Why They’re Grrreat!

adminDigital, Social Media, Uncategorized

boojeblog-header-instaAds

Instagram has rolled out its advertising platform to the general public, and with 400 Million + users, this is great news– even better than that bowl of frosted flakes. In a recent blog post, Instagram reports a 2.8X higher increase in ad recall over 400 global ad campaigns that were a part of the tool’s initial roll out. On top … Read More

3 Reasons Why You (Seriously) Need to Consider Influencer Marketing

adminCommunity, Digital, Marketing, Social Media

influencermarketing

Social media’s role in affecting buying power is an undeniable truth in today’s increasingly digitized world. What this means for businesses is that now there are new opportunities to engage with their customers in innovative, a-traditional ways. Peer-to peer recommendations are becoming more integral in the path to purchase, and since consumer behaviour is as straight-forward as navigating a labyrinth … Read More

Snapchat: The Ephemeral Video Marketing Revolution

adminDigital, Social Media

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We’re halfway through the year, and there’s no doubt that when it comes to Social Media, Video is kicking butt. Ephemeral content is where it’s at, and there are numbers to prove it. This phenomenon isn’t necessarily a surprise (we all knew it was coming), but the degree to which video’s popularity is increasing is certainly worth highlighting, and it all … Read More

Visual Content Marketing: Because You’re Worth It.

adminDigital, Marketing

visualcontentmarketing-featured

These days, the zeitgeist of social media curation is overwhelmingly clear: content is king. Here at Booje, we can’t stress this fact with our clients enough, and while the demands of social media consumption are in constant flux, the principle behind the importance of quality, relevant, timely content will never change. Your story is your brand, and your brand is … Read More

Scroll, Tap, Swipe: Mobile E-Commerce is the New Black

adminCommunity, Digital

mobileEcommerce-featured

These days, the primary objective for all types of businesses is to satiate the unquenchable thirst of the e-commerce consumer. It’s clear that Mobile is quickly transitioning from being the preferred mode of digital trade, to being the only mode, with Mobile adoption growing 8X faster than Web adoption did in its golden era. With industry changes such as Google’s most recent algorithm update (that skews … Read More