Insider Scoop: PR Insight from Sandra

adminCommunity, Digital, Marketing

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Sandra, our Influencer and Marketing Associate, sits down and gives us the scoop on all things PR. From working red carpets and assisting media and talent, to now managing The Bachelorette’s season 11 star, Kaitlyn Bristowe, Sandra proves that a career in PR is both exciting and rewarding. Tell us a little bit about your background, from University until now. How did … Read More

3 Reasons Why You (Seriously) Need to Consider Influencer Marketing

adminCommunity, Digital, Marketing, Social Media

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Social media’s role in affecting buying power is an undeniable truth in today’s increasingly digitized world. What this means for businesses is that now there are new opportunities to engage with their customers in innovative, a-traditional ways. Peer-to peer recommendations are becoming more integral in the path to purchase, and since consumer behaviour is as straight-forward as navigating a labyrinth … Read More

Scroll, Tap, Swipe: Mobile E-Commerce is the New Black

adminCommunity, Digital

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These days, the primary objective for all types of businesses is to satiate the unquenchable thirst of the e-commerce consumer. It’s clear that Mobile is quickly transitioning from being the preferred mode of digital trade, to being the only mode, with Mobile adoption growing 8X faster than Web adoption did in its golden era. With industry changes such as Google’s most recent algorithm update (that skews … Read More

NewFound Integrity: Q&A with a Branding Guru

adminCommunity, Digital, Inspiration, Marketing

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As a Digital Marketing Agency, the power and significance of effective branding is something that is always at the core of our strategizing. With consumer culture in constant flux, it’s vital to create a brand, whether for a product or a service, that resonates with society in a way that evokes interest and tugs at strings to achieve a desired … Read More

Vancouver Fashion Week x Tobruck Ave

adminCommunity, Events, Inspiration, Social Media

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Last week, Vancouver hosted its bi-annual Fashion Week, providing artists and industry folk from across the globe with the opportunity to showcase their craft in a seven-day homage to all things fashion. Over 250,000 guests, designers, bloggers, buyers, and media members– from Vancouver and abroad, congregated at the event not only to highlight their contribution to the fashion world, but … Read More

Booje Media Stands Up for Anti-Bullying

adminCommunity

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It’s National Pink Shirt Day! Today we don our periwinkles, magentas, fuschias, and all hues in between, in the name of a great cause– anti-bullying. Pink Shirt Day represents a movement that is much larger than one day. By wearing pink today, we demonstrate support for Anti-Bullying programs across the country, and taking it a step further, in using the … Read More

The Vancouver Startup Community: The Tech Ecosystem for Success

adminClient News, Community, Social Media0 Comments

thevancouverstartupcommunity

Vancouver is proving to be a notable city in terms of fostering a burgeoning startup community and it doesn’t merely begin and end with Hootsuite, the pinnacle of the city’s startup fairytales: “You’ve probably read one or two blog posts or articles trumpeting why Vancouver is the place to be for tech…The talent, the city, the outdoors, the visa perks – yes, … Read More