Why Did Facebook Acquire WhatsApp? A Bold Move By Zuckerberg

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Last week, Facebook did a little shopping to acquire WhatsApp, a mobile messaging application, for a meagre $19 billion dollars. Yes you read that right: billion. Announcement of the acquisition was met with very mixed feelings expressed by both users and investors alike: “Facebook’s shares fell as much as 3.4% in early trading after the announcement of its purchase…But by … Read More

The Vancouver Startup Community: The Tech Ecosystem for Success

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Vancouver is proving to be a notable city in terms of fostering a burgeoning startup community and it doesn’t merely begin and end with Hootsuite, the pinnacle of the city’s startup fairytales: “You’ve probably read one or two blog posts or articles trumpeting why Vancouver is the place to be for tech…The talent, the city, the outdoors, the visa perks – yes, … Read More

Sochi 2014: The Social Media Games

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The Impact of Social Media on the 2014 Winter Olympics In July 2012, the British press was quick to deem the London Summer Olympics the first social media games, with months of hype on all social platforms leading up to the opening ceremony of the games. Post Olympic games, there was an article and infographic released announcing the winners of … Read More

Google+ & How It Can Affect Your SEO Ranking

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Digital marketing is a slippery subject and something that is in a constant state of flux; It almost feels like you blink and a new social media platform has just launched. It’s difficult not to be skeptical about change, but part of embracing the digital world means learning to be open minded about the potential success of new innovations. That … Read More

Twitter Ads: Now Targeted

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There is big news in the Twittersphere this week! Back in early December 2013, Twitter joined the ranks of Facebook by introducing the global availability of their ‘Tailored Audiences’, which promised “a new way for advertisers to define [their] own groups of existing and potential customers, and connect with them on Twitter with relevant messages” (Twitter Blog) Essentially, it provided … Read More