Resolutions on the Rise: Trends Shaping the Way People Will Spend 2018

adminMarketing, Social Media

Every January, resolutioners across the globe vow to become their best selves in the new year— whether this means hitting the gym, hitting the smoothie bar or tightening their purse strings. So what are people promising to do in 2018? Facebook’s recent Topics and Trends Report—which compiled conversations that have been on the rise in 2017—gave us a few clues. … Read More

A Very Booje Christmas

adminUncategorized

One of our most beloved traditions is sharing our favourite holiday memories and traditions with the team. Whether it’s celebrating Chrismukkah or watching Elf on loop for two straight days before Christmas, each team member cherishes something different about December. Can you guess which Booje team member each story belongs to? Hint: She is our in-house influencer expert and has … Read More

Are You Stuck in a Social Media Relationship Rut?

adminUncategorized

Relationships are hard work. Even the most perfect ones require time, effort, and commitment to thrive. When it comes to building relationships online, the same principles apply. Authentic relationships are the foundation of a strong social media community. Invest in them, and the return will be worth every bit of time and effort. It can be easy to forget that … Read More

Planning the Perfect Party

adminEvents

Events are one of the most effective ways for brands to connect face to face with their audience and, in today’s digital age, they are more important than ever. In a world where the majority of customer-brand interactions take place online, events stand out and have the power to make a lasting impression on your target audience. This year, Booje … Read More

Go Drone or Go Home

adminMarketing, Social Media

Drones—whether it’s to stage a robot takeover or deliver our pizza— they are here to stay. Once used exclusively in the military world, unmanned aerial vehicles (UAVs) are now one of the most talked-about pieces of commercial tech on the market and an exciting prospect for brands wanting to take their creative campaigns to the next level. Since their rise … Read More

Mascots Take Twitter

adminDigital, Social Media, Uncategorized

Ahhhh Twitter— birthplace of hashtags, home to the world’s wittiest short-form content—what would we do without you? Hatched in 2006, the little blue bird has become emblematic of a virtual space where everyday people share ideas, start discussions, and access information instantly. The social networking site has changed the way we communicate and has become a power platform for businesses—businesses … Read More

Canada 150 Campaigns We Can’t Get Enough Of

adminCommunity, Events, Social Media

Parades, fireworks, street parties— Canada Day is right around the corner, and this year, festivities are expected to be bigger than ever. After all, they have been 150 years in the making. Although the big day is technically July 1st, celebrations are happening all year long, and several major brands have stepped up to make this year one for the … Read More

Instagram’s Most Addictive Update Yet

adminDigital, Social Media

Just when we start to spend more time soaking up the sun and less time staring at our screens, Instagram releases an update that makes the app more addictive than ever. Guess we can kiss that summer glow goodbye. If you’ve tried Instagram’s new Story Search feature, you’ll know what we’re talking about. The update, which lets users search Instagram … Read More

What’s The Story with Social Media Stories

adminDigital, Social Media

You’d just mastered Snapchat—considered yourselves lens connoisseurs, geo filter experts, the Scorcese of Snap stories—then Instagram rolled out their story feature…followed by Facebook. In an already-crowded social media space, are you expected to juggle all three? The magic of stories is their conversational feel. By keeping things casual, they encourage a more intimate relationship between brands and customers and are … Read More