These days, the zeitgeist of social media curation is overwhelmingly clear: content is king. Here at Booje, we can’t stress this fact with our clients enough, and while the demands of social media consumption are in constant flux, the principle behind the importance of quality, relevant, timely content will never change. Your story is your brand, and your brand is … Read More
Scroll, Tap, Swipe: Mobile E-Commerce is the New Black
These days, the primary objective for all types of businesses is to satiate the unquenchable thirst of the e-commerce consumer. It’s clear that Mobile is quickly transitioning from being the preferred mode of digital trade, to being the only mode, with Mobile adoption growing 8X faster than Web adoption did in its golden era. With industry changes such as Google’s most recent algorithm update (that skews … Read More
Phonepocalypse Now: Google’s ‘Mobilegeddon’ Disrupts the Digital World
Breaking News Google is changing its search-ranking algorithm to favour sites that are mobile-friendly. In it’s first change of this magnitude in over two years, the update is being coined ‘Mobilegeddon,’ speaking to the potential catastrophic consequences that may arise as a result. The move– an iron-fisted one—is rooted in the notion that while content is king, user experience is just … Read More
Booje Media | We Move Stories.
One of the most prevalent questions we are confronted with here at Booje Media is where our name came from and what it means. As an agency all too familiar with the significance of branding, we wanted to share our trajectory with our followers so that you could have a better grasp of Booje’s history, and what Booje is, at … Read More
NewFound Integrity: Q&A with a Branding Guru
As a Digital Marketing Agency, the power and significance of effective branding is something that is always at the core of our strategizing. With consumer culture in constant flux, it’s vital to create a brand, whether for a product or a service, that resonates with society in a way that evokes interest and tugs at strings to achieve a desired … Read More
Vancouver Fashion Week x Tobruck Ave
Last week, Vancouver hosted its bi-annual Fashion Week, providing artists and industry folk from across the globe with the opportunity to showcase their craft in a seven-day homage to all things fashion. Over 250,000 guests, designers, bloggers, buyers, and media members– from Vancouver and abroad, congregated at the event not only to highlight their contribution to the fashion world, but … Read More
Booje Takes CIMC 2015
Beginning on Saturday, March 28th, Canada’s brightest marketing minds will congregate at one of the industry’s leading conferences, the Canadian Internet Marketing Conference (CIMC). Set against the backdrop of Squamish B.C., (one of New York Times’ 52 places to visit in 2015), the conference runs over two action-packed days, features an array of Canadian marketing superstars, and covers the industry’s … Read More
Winning At Google’s Zero Moment of Truth
In 2011, Google introduced a revolutionary idea for all marketers to consider, deemed as the Zero Moment of Truth. In a traditional mental model, the potential customer would be stimulated by an advertisement driving that customer to realize a need. This was then followed by the First Moment of Truth (coined by Proctor and Gamble), for instance, seeing the product … Read More
Let’s Talk Quietly: Tools to Silence the Noise of Digital Content
Last week, Booje Media had the privilege of testing out the latest iteration of the Quietly app. If you’re unfamiliar with Quietly, its a super relevant, incredibly effective digital publishing tool that everyone and their mom should be using; their goal– to help you publish and manage killer content using lists in a more ‘snackable’ manner that inevitably leads to … Read More
The Holy Grail of Digital Marketing: Analytics
Analytics is the holy grail when it comes to digital marketing. Back in the day, traditional marketing strategies were built on benchmarks and assumptions–even with metrics such as impressions from TV broadcasts and radio, return on marketing investment (ROMI) could only be assumed from benchmarking industry standards, or deriving from a small market research sample. Metrics In the digital world, … Read More