NewFound Integrity: Q&A with a Branding Guru

adminCommunity, Digital, Inspiration, Marketing

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As a Digital Marketing Agency, the power and significance of effective branding is something that is always at the core of our strategizing. With consumer culture in constant flux, it’s vital to create a brand, whether for a product or a service, that resonates with society in a way that evokes interest and tugs at strings to achieve a desired … Read More

Vancouver Fashion Week x Tobruck Ave

adminCommunity, Events, Inspiration, Social Media

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Last week, Vancouver hosted its bi-annual Fashion Week, providing artists and industry folk from across the globe with the opportunity to showcase their craft in a seven-day homage to all things fashion. Over 250,000 guests, designers, bloggers, buyers, and media members– from Vancouver and abroad, congregated at the event not only to highlight their contribution to the fashion world, but … Read More

Booje Takes CIMC 2015

adminDigital, Uncategorized

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Beginning on Saturday, March 28th, Canada’s brightest marketing minds will congregate at one of the industry’s leading conferences, the Canadian Internet Marketing Conference  (CIMC). Set against the backdrop of Squamish B.C., (one of New York Times’ 52 places to visit in 2015), the conference runs over two action-packed days, features an array of Canadian marketing superstars, and covers the industry’s … Read More

Winning At Google’s Zero Moment of Truth

adminDigital, Marketing

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In 2011, Google introduced a revolutionary idea for all marketers to consider, deemed as the Zero Moment of Truth. In a traditional mental model, the potential customer would be stimulated by an advertisement driving that customer to realize a need. This was then followed by the First Moment of Truth (coined by Proctor and Gamble), for instance, seeing the product … Read More

Let’s Talk Quietly: Tools to Silence the Noise of Digital Content

adminDigital

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Last week, Booje Media had the privilege of testing out the latest iteration of the Quietly app. If you’re unfamiliar with Quietly, its a super relevant, incredibly effective digital publishing tool that everyone and their mom should be using; their goal– to help you publish and manage killer content using lists in a more ‘snackable’ manner that inevitably leads to … Read More

The Holy Grail of Digital Marketing: Analytics

adminDigital, Marketing

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Analytics is the holy grail when it comes to digital marketing. Back in the day, traditional marketing strategies were built on benchmarks and assumptions–even with metrics such as impressions from TV broadcasts and radio, return on marketing investment (ROMI) could only be assumed from benchmarking industry standards, or deriving from a small market research sample. Metrics In the digital world, … Read More

Booje Media Stands Up for Anti-Bullying

adminCommunity

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It’s National Pink Shirt Day! Today we don our periwinkles, magentas, fuschias, and all hues in between, in the name of a great cause– anti-bullying. Pink Shirt Day represents a movement that is much larger than one day. By wearing pink today, we demonstrate support for Anti-Bullying programs across the country, and taking it a step further, in using the … Read More

Gramziety: Is there a ‘Best Time of Day’ to Post on Instagram?

adminSocial Media

We’ve all been there: You have just posted a picture to your Instagram after deliberating tirelessly over the perfect filter and the wittiest caption, and you wait for the first, second, and 5th minute to elapse before counting the relative likes. Then it happens. The anxiety sets in, and you wonder if your timing was off— after all of that … Read More

5 Tips on Throwing A Successful Event

adminEvents, Uncategorized

Throwing an event can seem like a daunting task, but there are certain steps you can take to ensure that your event is a successful one. 1) FIND YOUR NICHE When throwing an event, it’s important to find your niche and plan accordingly in all aspects. From the aesthetics, to the invite list, down to the materials used (i.e sustainability … Read More

3 Tips on Using Social Media in Face-to-Face Relationship Building

adminSocial Media

We all know that in today’s digital age, anonymity has become somewhat of a crutch— a computer or smart-phone screen acts a figurative mask to shield you from actually engaging face-to-face. While this is comfortable and efficient, it’s still vital to build and maintain face-to-face relationships both personally and professionally, and there is a way to strategically leverage social media … Read More