As we learned from last week’s blog post, Generation Z-ers and Millenials are extremely advertisement-averse. Maybe it’s because they’re rebellious – going against the grain of their parents’ creations and tastes. Whatever the reason, we know that they are the generation of ad block and computers (source). This mentality requires brand flexibility – organizations need to be aware of the … Read More
Generation Z and Millennials’ Apps of Choice (Part 1)
Everyone and their dog is on Facebook, Instagram, Twitter, (and now) Snapchat. While the aforementioned platforms are pretty emblematic of “social media”, we thought we’d take you through some ‘subcultural’ (if you will) platforms as well as some up-and-comers that are taking the Millennial and Generation Z demographics by storm. So we can all start off on the same foot, … Read More
Insider Scoop: Digital & Traditional Marketing with Emily
Our Account Director (also known as our drill-sergeant), Emily, has worked in the Big Apple on a number of digital and traditional campaigns. She was a Division One All-American Field Hockey player in college, loves candy, and is now a crucial and accomplished member of the Booje Media team. She sits down with us to talk about digital and traditional … Read More
Have You Read the YouTube Comments Lately?
YouTube is the new Hollywood – spawning humble celebrities from all around the globe. The shift is palpable. We’re moving away from Clean & Clear and L’Oreal ads featuring the latest A-listers, towards sponsored YouTube videos hosted by famous social influencers. The beauty, tech, food, and other “guru” YouTube communities have been growing for a while. We’ll give you a … Read More
The Ephemerality of Social Marketing
Maybe it’s because, for years, we’ve been told “the internet is forever”, or maybe we’re tired of clearing our inboxes of promotional messages, or maybe we’ve heard one too many TV ad jingles. Regardless of the sociological, psychological or other “ogical” reasons, it seems that permanency is out and ephemeral marketing is in. So if “iconic” advertising is a thing … Read More
How to Grab Attention in 8.25 Seconds with an Instagram Feed
You can approach an Instagram feed in one of two ways: A place to share singular images, updating followers on big (seemingly isolated) events. A means of telling a story – giving key and thematic points, but allowing an audience to fill in the time between pictures with their imagination. If you’re looking to do the latter, you’ve come to … Read More
Instagram Stories Shaking Things Up
So we’ve had a biiggg one. And no, we’re not talking about an earthquake. We’re referring to Instagram’s new update. Earlier this month, Instagram rolled out their stories feature and it looks eerily similar to another, very popular, social media platform. If we could’ve seen Snapchat’s reaction, we imagine it might look similar to one of their filters (maybe the … Read More
Meet Our Little Sister, Flok – The Next Big Thing in Ridesharing
Social media. What comes to mind when you think about the concept? We’ll give you a minute to think… For us, connectivity, sharing, and engagement are some places our minds wander. However, many view social media as a barrier – a way of interrupting human interaction by use of a screen. Sherry Turkle explores the way technology cleans up the … Read More
Instagram Ads: 5 Reasons Why They’re Grrreat!
Instagram has rolled out its advertising platform to the general public, and with 400 Million + users, this is great news– even better than that bowl of frosted flakes. In a recent blog post, Instagram reports a 2.8X higher increase in ad recall over 400 global ad campaigns that were a part of the tool’s initial roll out. On top … Read More
3 Reasons Why You (Seriously) Need to Consider Influencer Marketing
Social media’s role in affecting buying power is an undeniable truth in today’s increasingly digitized world. What this means for businesses is that now there are new opportunities to engage with their customers in innovative, a-traditional ways. Peer-to peer recommendations are becoming more integral in the path to purchase, and since consumer behaviour is as straight-forward as navigating a labyrinth … Read More