Thanks to technology and social media platforms like Twitter, the written word is changing at breakneck speed. With new slang, stylistic devices, and conventions popping up every day, it can be tricky to keep up, which is why we decided to break down some of the most prevalent ways the written word is changing in this two-part blog series. In … Read More
So You Think You Can Speak Social? A Case for Improper Punctuation
Social media has radically changed the way we communicate, and you needn’t look further than your Twitter feed to see the way it has reshaped the written word. This is especially true in the case of punctuation. Thousand-year-old conventions like the period, the ellipsis, and the exclamation mark have been reinvented as stylistic devices used to overcome the limitations of … Read More
Happy International Women’s Day: Women Who Inspire Our Team
Today, for International Women’s Day, women around the globe will come together to celebrate one another and raise their voices around the obstacles blocking the road to gender parity. This year’s theme, #PressForProgress, encourages women to continue advocating for change and supporting each other in the face of adversity. In the spirit of propelling each other forward and in honour … Read More
#PinkItForward: Taking a Stand Against Cyberbullying
Today, a large portion of bullying takes place online, and with social media, it can feel impossible to escape. As digital marketers, we’ve seen the good, the bad, and the ugly of social media and are advocates for taking a stand against cyberbullying. Today, in honour of Anti Bullying Day, we’ll be wearing pink to show our support for the … Read More
PyeongChang 2018
The 2018 Winter Olympics are coming to an end, and it’s safe to say Pyeongchang has been a year to remember. Between the flashy drone show at the opening ceremony, amazing performances by our Canadian athletes, and history-making socio-political moments happening at the games, there has been plenty to talk about on social. Here are some of the Olympic moments … Read More
Super Bowl Goes Social
The Super Bowl is one of the biggest sporting events of the year, and for advertisers, watching teams vie for the Vince Lombardi Trophy is only half the fun. Every year, some of North America’s biggest brands use million-dollar ad space to air some of the year’s most memorable commercials, and last Sunday was no exception. This year’s lineup included … Read More
Resolutions on the Rise: Trends Shaping the Way People Will Spend 2018
Every January, resolutioners across the globe vow to become their best selves in the new year— whether this means hitting the gym, hitting the smoothie bar or tightening their purse strings. So what are people promising to do in 2018? Facebook’s recent Topics and Trends Report—which compiled conversations that have been on the rise in 2017—gave us a few clues. … Read More
A Very Booje Christmas
One of our most beloved traditions is sharing our favourite holiday memories and traditions with the team. Whether it’s celebrating Chrismukkah or watching Elf on loop for two straight days before Christmas, each team member cherishes something different about December. Can you guess which Booje team member each story belongs to? Hint: She is our in-house influencer expert and has … Read More
Are You Stuck in a Social Media Relationship Rut?
Relationships are hard work. Even the most perfect ones require time, effort, and commitment to thrive. When it comes to building relationships online, the same principles apply. Authentic relationships are the foundation of a strong social media community. Invest in them, and the return will be worth every bit of time and effort. It can be easy to forget that … Read More
Planning the Perfect Party
Events are one of the most effective ways for brands to connect face to face with their audience and, in today’s digital age, they are more important than ever. In a world where the majority of customer-brand interactions take place online, events stand out and have the power to make a lasting impression on your target audience. This year, Booje … Read More