Insider Scoop: PR Insight from Sandra

adminCommunity, Digital, Marketing

unnamed

Sandra, our Influencer and Marketing Associate, sits down and gives us the scoop on all things PR. From working red carpets and assisting media and talent, to now managing The Bachelorette’s season 11 star, Kaitlyn Bristowe, Sandra proves that a career in PR is both exciting and rewarding. Tell us a little bit about your background, from University until now. How did … Read More

Generation Z and Millennials’ Apps of Choice (Part 2)

adminMarketing, Social Media

unnamed

As we learned from last week’s blog post, Generation Z-ers and Millenials are extremely advertisement-averse. Maybe it’s because they’re rebellious – going against the grain of their parents’ creations and tastes. Whatever the reason, we know that they are the generation of ad block and computers (source). This mentality requires brand flexibility – organizations need to be aware of the … Read More

Generation Z and Millennials’ Apps of Choice (Part 1)

adminDigital, Social Media, Uncategorized

bm_blog_09302016_vs2

Everyone and their dog is on Facebook, Instagram, Twitter, (and now) Snapchat. While the aforementioned platforms are pretty emblematic of “social media”, we thought we’d take you through some ‘subcultural’ (if you will) platforms as well as some up-and-comers that are taking the Millennial and Generation Z demographics by storm. So we can all start off on the same foot, … Read More

Insider Scoop: Digital & Traditional Marketing with Emily

adminDigital, Marketing

unspecified

Our Account Director (also known as our drill-sergeant), Emily, has worked in the Big Apple on a number of digital and traditional campaigns. She was a Division One All-American Field Hockey player in college, loves candy, and is now a crucial and accomplished member of the Booje Media team. She sits down with us to talk about digital and traditional … Read More

Have You Read the YouTube Comments Lately?

adminMarketing, Social Media

youtube

YouTube is the new Hollywood – spawning humble celebrities from all around the globe. The shift is palpable. We’re moving away from Clean & Clear and L’Oreal ads featuring the latest A-listers, towards sponsored YouTube videos hosted by famous social influencers. The beauty, tech, food, and other “guru” YouTube communities have been growing for a while. We’ll give you a … Read More

The Ephemerality of Social Marketing

adminUncategorized

ephemerality-cover_1024

Maybe it’s because, for years, we’ve been told “the internet is forever”, or maybe we’re tired of clearing our inboxes of promotional messages, or maybe we’ve heard one too many TV ad jingles. Regardless of the sociological, psychological or other “ogical” reasons, it seems that permanency is out and ephemeral marketing is in. So if “iconic” advertising is a thing … Read More

How to Grab Attention in 8.25 Seconds with an Instagram Feed

adminUncategorized

instafeed

You can approach an Instagram feed in one of two ways: A place to share singular images, updating followers on big (seemingly isolated) events. A means of telling a story – giving key and thematic points, but allowing an audience to fill in the time between pictures with their imagination. If you’re looking to do the latter, you’ve come to … Read More

Instagram Stories Shaking Things Up

adminUncategorized

insta

So we’ve had a biiggg one. And no, we’re not talking about an earthquake. We’re referring to Instagram’s new update. Earlier this month, Instagram rolled out their stories feature and it looks eerily similar to another, very popular, social media platform. If we could’ve seen Snapchat’s reaction, we imagine it might look similar to one of their filters (maybe the … Read More

Meet Our Little Sister, Flok – The Next Big Thing in Ridesharing

adminUncategorized

flok-banner

Social media. What comes to mind when you think about the concept? We’ll give you a minute to think… For us, connectivity, sharing, and engagement are some places our minds wander. However, many view social media as a barrier – a way of interrupting human interaction by use of a screen. Sherry Turkle explores the way technology cleans up the … Read More

Instagram Ads: 5 Reasons Why They’re Grrreat!

adminDigital, Social Media, Uncategorized

boojeblog-header-instaAds

Instagram has rolled out its advertising platform to the general public, and with 400 Million + users, this is great news– even better than that bowl of frosted flakes. In a recent blog post, Instagram reports a 2.8X higher increase in ad recall over 400 global ad campaigns that were a part of the tool’s initial roll out. On top … Read More