The Trend Report by Booje Media Ep. 017

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The super strange MoMo Challenge hoax; the rise of audio advertising; and Instagram’s metamorphosis into Facebook Are you more media literate than you children? You probably think so, but we’re not so sure. This week on The Trend Report, hosts Danika and Catherine dissect the recent – and very creepy – MoMo Challenge hoax and what this says about our society’s … Read More

The Trend Report by Booje Media Ep. 016

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Tinder goes on Spring Break; Instagram’s next commercialization tactic; and Nike killing the IGTV game Welcome back to The Trend Report! This week, hosts Danika and Catherine dive deep into the one brand they think is going IGTV as it should be: Nike. (Of course, they would do such a good job). But this may hint that IGTV isn’t going … Read More

The Trend Report by Booje Media Ep. 015

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Instagram’s strategy to get users’ credit cards; Twitter morphs into every other platform; and TikTok gets revenue-hungry This week on The Trend Report, host Danika is joined by guest host Catherine of Booje Media to delve into all the hot digital marketing topics of the week. The girls discuss Twitter’s new camera feature that makes it seem a whole lot like SnapChat, … Read More

The Trend Report by Booje Media Ep. 014

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IGTV – waiting to thrive or die?; LinkedIn gets crafty with live videos; and Esquire’s shock marketing gone wrong This week, host Danika is joined in studio by our very own Susie who gives a fresh outlook on this week’s trending topics. (And if any of you can guess where Susie’s accent is from, you get 1000 gold stars from … Read More

The Trend Report by Booje Media Ep.013

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Brands get sad on Twitter; Snapchat gets happy (finally); and IG Stories are taking over the world It is every brand’s dream to go viral, but at what cost should you pursue this? When is it smart to push the envelope, and when should the restraint come into play? This week, Sunny D (yes, the beloved orange “juice”) tweeted something … Read More

The Trend Report by Booje Media Ep. 012

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@fuckjerry + the fallout from the Fyre Festival, why not to pick your nose while you decline FaceTime calls; and standard Twitter & Facebook updates! For everyone who as watched either the Netflix or Hulu documentaries on the Fyre Festival, you may remember the media company that was assisting with all the marketing and influencer campaigns, Jerry Media. But did … Read More

The Trend Report by Booje Media Ep. 011

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Are you LOLing at Facebook’s new LOL meme hub? We are. Aside from Facebook’s (somewhat) desperate attempt to capture the Gen Z market, they also explore a petition feature for their platform. Is this a welcome new feature, or an invitation for more scams à la crowdfunding campaigns? The old & wise millennial co-hosts also dive deep into the discussion … Read More

The Trend Report by Booje Media Ep. 010

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Which bold & bald influencer is hotter than Kylie Jenner? If you don’t know this answer, you’ve been living under a rock (an egg??) these past couple weeks. Of course, we’re talking about the viral & mysterious @world_record_egg that garnered more Instagram likes than Kylie Jenner with her 124 million followers. What makes a seemingly random post like this go … Read More

The Trend Report by Booje Media Ep. 009

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Q: How many awards shows does it take for a millennial to get cable? A: That’s mathematically unsolvable. Almost any millennial would rather track hashtags on Twitter and Instagram on their smartphones than buy an actual TV — or worse: get cable — to stay up to date on the red carpet and big entertainment winners of the year. That brings … Read More

The Trend Report by Booje Media Ep. 008

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What Netflix’s “Bird Box Challenge” tells us about fan engagement; Snapchat’s Lens Challenge; Instagram’s Horrific Horizontal Tap; and the Booje team’s social media wishes for 2019 Welcome to 2019! It is already looking to be another year of immense and ongoing changes on all your favourite social media platforms, and the hosts dive deep into what they think these platforms should … Read More