The Trend Report by Booje Media Ep. 004

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Fake News + Echochambers, Google #Hashtag Map Search + Location Follows, Facebook’s New News Feature + Giving Tuesday, Instagram’s New Look What happens when everyone starts to consume all their news media from their social media feeds? They tend only to see opinions and content that suits their personal biases and political leanings. These “echochambers” have become a serious issue … Read More

The Trend Report by Booje Media Ep. 003

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Instagram Fake Followers, Facebook Messenger ‘Watch Videos Together’ & Un-Send Button, and the Future of Print Journalism This week, co-hosts Danika & Michelle keep you up to speed on important updates on Instagram & Facebook platforms, including Instagram’s new efforts to crack down on fake followers and Facebook’s attempt to further monetize Messenger by allowing users to watch videos together, … Read More

The Trend Report by Booje Media Ep. 002

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Tinder’s ‘Rivals Week’, Instagram-U, Snapchat Bitmoji Merchandise, Facebook Dating, and the “Don’t Say It” meme This week is heavy on the dating apps — Tinder’s launch of the university-focused ‘Rivals Week’, and Facebook’s attempt to reach millennials and Gen-Zs with Facebook Dating. Danika & Michelle then dive deep into how to effectively advertise on dating apps, and what we can … Read More

The Trend Report by Booje Media Ep. 001

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Instagram Story Promotions, IGTV Previews, Twitter Feed Updates, and the “Thank You, Next” meme In the inaugural episode of the now weekly Trend Report, co-hosts Danika & Michelle tell you everything you need to know about promoting Instagram stories, previewing IGTV in stories, and toggling between chronological & curated feeds on Twitter — and what this all means for your … Read More

So You Think You Can Speak Social? Part 2

adminDigital, Social Media

Thanks to technology and social media platforms like Twitter, the written word is changing at breakneck speed. With new slang, stylistic devices, and conventions popping up every day, it can be tricky to keep up, which is why we decided to break down some of the most prevalent ways the written word is changing in this two-part blog series. In … Read More

So You Think You Can Speak Social? A Case for Improper Punctuation

adminDigital, Marketing, Social Media

Social media has radically changed the way we communicate, and you needn’t look further than your Twitter feed to see the way it has reshaped the written word. This is especially true in the case of punctuation. Thousand-year-old conventions like the period, the ellipsis, and the exclamation mark have been reinvented as stylistic devices used to overcome the limitations of … Read More

Happy International Women’s Day: Women Who Inspire Our Team

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Today, for International Women’s Day, women around the globe will come together to celebrate one another and raise their voices around the obstacles blocking the road to gender parity. This year’s theme, #PressForProgress, encourages women to continue advocating for change and supporting each other in the face of adversity. In the spirit of propelling each other forward and in honour … Read More

#PinkItForward: Taking a Stand Against Cyberbullying

adminEvents, Social Media

Today, a large portion of bullying takes place online, and with social media, it can feel impossible to escape. As digital marketers, we’ve seen the good, the bad, and the ugly of social media and are advocates for taking a stand against cyberbullying. Today, in honour of Anti Bullying Day, we’ll be wearing pink to show our support for the … Read More

PyeongChang 2018

adminEvents, Social Media, Uncategorized

The 2018 Winter Olympics are coming to an end, and it’s safe to say Pyeongchang has been a year to remember. Between the flashy drone show at the opening ceremony, amazing performances by our Canadian athletes, and history-making socio-political moments happening at the games, there has been plenty to talk about on social. Here are some of the Olympic moments … Read More

Super Bowl Goes Social

adminEvents, Social Media, Uncategorized

The Super Bowl is one of the biggest sporting events of the year, and for advertisers, watching teams vie for the Vince Lombardi Trophy is only half the fun. Every year, some of North America’s biggest brands use million-dollar ad space to air some of the year’s most memorable commercials, and last Sunday was no exception. This year’s lineup included … Read More