What’s The Story with Social Media Stories

adminDigital, Social Media

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You’d just mastered Snapchat—considered yourselves lens connoisseurs, geo filter experts, the Scorcese of Snap stories—then Instagram rolled out their story feature…followed by Facebook. In an already-crowded social media space, are you expected to juggle all three? The magic of stories is their conversational feel. By keeping things casual, they encourage a more intimate relationship between brands and customers and are … Read More

Digital Spring Cleaning

adminDigital, Social Media, Uncategorized

digitalspringcleaning

The sun is shining (sort of), the cherry blossoms are in full bloom, and it’s not dark when we leave the office. This can only mean one thing: it’s springtime in Vancouver. Before pulling out those t-shirts and cracking a cold one on the patio (it might be a little premature for that), make sure to freshen up your vibe … Read More

2016 Booje Highlights Reel

adminUncategorized

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So let’s get all of the “where did the year go?”, “I can’t believe 2016 is almost over!”, and “time just flies!” statements out of the way. While it is crazy to think this year is coming to a close (but actually… where did the year go?), we thought we would take the time to focus on some of our … Read More

Kristina’s Adobe Max Experience

adminEvents, Inspiration, Uncategorized

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Over 10,000 creative minds gathered for this year’s Adobe Max Conference in San Diego, California. One of those 10,000 participants was our very own team member, Kristina. She learned about Adobe and its next-generation Creative Cloud tools; including new applications in experience design & 3D creation. Here’s an overview of Kristina’s first-hand experience. — Coming from a technical background, I’ve … Read More

Insider Scoop: PR Insight from Sandra

adminCommunity, Digital, Marketing

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Sandra, our Influencer and Marketing Associate, sits down and gives us the scoop on all things PR. From working red carpets and assisting media and talent, to now managing The Bachelorette’s season 11 star, Kaitlyn Bristowe, Sandra proves that a career in PR is both exciting and rewarding. Tell us a little bit about your background, from University until now. How did … Read More

Generation Z and Millennials’ Apps of Choice (Part 2)

adminMarketing, Social Media

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As we learned from last week’s blog post, Generation Z-ers and Millenials are extremely advertisement-averse. Maybe it’s because they’re rebellious – going against the grain of their parents’ creations and tastes. Whatever the reason, we know that they are the generation of ad block and computers (source). This mentality requires brand flexibility – organizations need to be aware of the … Read More

Generation Z and Millennials’ Apps of Choice (Part 1)

adminDigital, Social Media, Uncategorized

bm_blog_09302016_vs2

Everyone and their dog is on Facebook, Instagram, Twitter, (and now) Snapchat. While the aforementioned platforms are pretty emblematic of “social media”, we thought we’d take you through some ‘subcultural’ (if you will) platforms as well as some up-and-comers that are taking the Millennial and Generation Z demographics by storm. So we can all start off on the same foot, … Read More

Insider Scoop: Digital & Traditional Marketing with Emily

adminDigital, Marketing

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Our Account Director (also known as our drill-sergeant), Emily, has worked in the Big Apple on a number of digital and traditional campaigns. She was a Division One All-American Field Hockey player in college, loves candy, and is now a crucial and accomplished member of the Booje Media team. She sits down with us to talk about digital and traditional … Read More

Have You Read the YouTube Comments Lately?

adminMarketing, Social Media

youtube

YouTube is the new Hollywood – spawning humble celebrities from all around the globe. The shift is palpable. We’re moving away from Clean & Clear and L’Oreal ads featuring the latest A-listers, towards sponsored YouTube videos hosted by famous social influencers. The beauty, tech, food, and other “guru” YouTube communities have been growing for a while. We’ll give you a … Read More