Happy International Women’s Day: Women Who Inspire Our Team



Today, for International Women’s Day, women around the globe will come together to celebrate one another and raise their voices around the obstacles blocking the road to gender parity. This year’s theme, #PressForProgress, encourages women to continue advocating for change and supporting each other in the face of adversity. In the spirit of propelling each other forward and in honour … Read More

#PinkItForward: Taking a Stand Against Cyberbullying

adminEvents, Social Media


Today, a large portion of bullying takes place online, and with social media, it can feel impossible to escape. As digital marketers, we’ve seen the good, the bad, and the ugly of social media and are advocates for taking a stand against cyberbullying. Today, in honour of Anti Bullying Day, we’ll be wearing pink to show our support for the … Read More

PyeongChang 2018

adminEvents, Social Media, Uncategorized


The 2018 Winter Olympics are coming to an end, and it’s safe to say Pyeongchang has been a year to remember. Between the flashy drone show at the opening ceremony, amazing performances by our Canadian athletes, and history-making socio-political moments happening at the games, there has been plenty to talk about on social. Here are some of the Olympic moments … Read More

Super Bowl Goes Social

adminEvents, Social Media, Uncategorized


The Super Bowl is one of the biggest sporting events of the year, and for advertisers, watching teams vie for the Vince Lombardi Trophy is only half the fun. Every year, some of North America’s biggest brands use million-dollar ad space to air some of the year’s most memorable commercials, and last Sunday was no exception. This year’s lineup included … Read More

Resolutions on the Rise: Trends Shaping the Way People Will Spend 2018

adminMarketing, Social Media


Every January, resolutioners across the globe vow to become their best selves in the new year— whether this means hitting the gym, hitting the smoothie bar or tightening their purse strings. So what are people promising to do in 2018? Facebook’s recent Topics and Trends Report—which compiled conversations that have been on the rise in 2017—gave us a few clues. … Read More

A Very Booje Christmas



One of our most beloved traditions is sharing our favourite holiday memories and traditions with the team. Whether it’s celebrating Chrismukkah or watching Elf on loop for two straight days before Christmas, each team member cherishes something different about December. Can you guess which Booje team member each story belongs to? Hint: She is our in-house influencer expert and has … Read More

Are You Stuck in a Social Media Relationship Rut?



Relationships are hard work. Even the most perfect ones require time, effort, and commitment to thrive. When it comes to building relationships online, the same principles apply. Authentic relationships are the foundation of a strong social media community. Invest in them, and the return will be worth every bit of time and effort. It can be easy to forget that … Read More

Planning the Perfect Party



Events are one of the most effective ways for brands to connect face to face with their audience and, in today’s digital age, they are more important than ever. In a world where the majority of customer-brand interactions take place online, events stand out and have the power to make a lasting impression on your target audience. This year, Booje … Read More

Go Drone or Go Home

adminMarketing, Social Media


Drones—whether it’s to stage a robot takeover or deliver our pizza— they are here to stay. Once used exclusively in the military world, unmanned aerial vehicles (UAVs) are now one of the most talked-about pieces of commercial tech on the market and an exciting prospect for brands wanting to take their creative campaigns to the next level. Since their rise … Read More

Mascots Take Twitter

adminDigital, Social Media, Uncategorized


Ahhhh Twitter— birthplace of hashtags, home to the world’s wittiest short-form content—what would we do without you? Hatched in 2006, the little blue bird has become emblematic of a virtual space where everyday people share ideas, start discussions, and access information instantly. The social networking site has changed the way we communicate and has become a power platform for businesses—businesses … Read More